Customers 3 min read

How to Track Customer Acquisition in Stripe

Monitor new customer signups and acquisition trends in Stripe.

🔒 Read-only access ⚡ Works in 2 minutes ✅ Free to start

📋 Manual: ~10 min vs ⚡ Coby: ~3 seconds

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The Manual Way ~10 min

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Or just ask Coby ~3 sec

1

Go to Customers

Navigate to the Customers section.

2

Filter by Date

Set created date to your analysis period.

3

Count New Customers

Note the total for that period.

4

Compare Periods

Check against previous periods.

5

Calculate Growth

New customers growth rate.

6

Track Acquisition Cost

Combine with marketing data for CAC.

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Total time per check

~10 min

Stripe Documentation

Customer Acquisition →

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Team Coby

Online — watching your Stripe

How many new customers this month?

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New Customers (February):

47

↑ +12% vs January (42)

New MRR: $3,680 · Avg deal size: $78

⚡ Answered in 2.3 seconds

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