Revenue 3 min read

How to Track Customer Churn in Stripe

Churned customers = lost revenue. Here’s the 6-step manual way — or skip it entirely with Coby.

Read-only access Works in 2 minutes Free to start
📋 Manual: ~15 min vs ⚡ Coby: 3 seconds
📋
The Manual Way ~15 min
Coby
Or just ask Coby ~3 sec
1

Open the Stripe Dashboard

Log in to dashboard.stripe.com and navigate to the Customers section from the left sidebar.

2

Go to Subscriptions

Click the Subscriptions tab. Filter the status dropdown to show only Canceled subscriptions.

3

Set the Date Range

Adjust the date picker to this week, this month, or whatever period you’re analyzing. Stripe doesn’t show “churned this week” by default — you have to set it manually.

4

Export as CSV

Click Export to download the filtered list. You’ll get a CSV with customer IDs, amounts, and cancellation dates — but no reasons.

5

Calculate MRR Impact

Open the CSV in Google Sheets or Excel. Sum the plan.amount column to find total MRR lost. Cross-reference with customer metadata for plan details.

6

Investigate Reasons (Manually)

Go back to Stripe. Click into each customer individually. Check their event timeline, failed payments, and any cancellation feedback. Repeat for each customer. Good luck.

Total time per check
~15–20 minutes
Coby

Team Coby

Online — watching your Stripe
Who churned this week?
Coby

3 accounts churned this week:

Acme Corp$450/mo
Reason: switched provider
CloudBase$120/mo
Reason: billing issue (3 failed payments)
FreshStart$80/mo
Reason: downgraded to free
Total MRR impact -$650
💡 CloudBase had 3 failed payment attempts before churning — this might be recoverable with a dunning email. Want me to add churn alerts to your daily digest?
Answered in 2.3 seconds
Coby chilling with headphones

Skip the spreadsheet gymnastics

Install Coby on Stripe and ask anything — like a teammate who never sleeps.

Install Coby Free →
What merchants are saying
★★★★★
"I used to spend Monday mornings pulling Stripe reports. Now I just ask Coby and get back to building product."
JM
Jake M.
Founder, SaaS ($50K MRR)
★★★★★
"Coby flagged a billing issue that was causing involuntary churn we didn't even know about. Saved us $2K/month."
SR
Sarah R.
Head of Ops, eCommerce
★★★★★
"It's like having a payments analyst on the team without the $80K salary. The daily digest alone is worth it."
DK
David K.
CTO, Subscription Platform

What you can do with Coby

Your AI teammate for everything Stripe. Ask questions, get alerts, automate reports.

💬

Ask anything in plain English

Revenue trends, failed payments, dispute rates, churn analysis — just type your question like you’d ask a colleague.

📊

Daily & weekly digests

Get automated reports delivered to Slack or email. Know what happened overnight before your first coffee.

🔔

Smart alerts

Coby watches your Stripe 24/7 and pings you when something needs attention — spikes in declines, unusual refunds, churn patterns.

📈

Revenue intelligence

MRR, ARR, churn rate, expansion revenue — tracked and explained without building dashboards or exporting CSVs.

🛡️

Dispute & fraud monitoring

Track dispute trends, identify risky patterns, and get recommendations to reduce chargebacks before they hurt.

Works inside Stripe

No new tabs. No separate login. Coby lives in your Stripe dashboard as a native app — right where you already work.

Stop exporting CSVs.
Start asking questions.

Install Coby on your Stripe account in 30 seconds. Free to start, no credit card required.

Install on Stripe → See a live demo