Revenue 3 min read

How to Calculate ARPU in Stripe

Calculate your Average Revenue Per User (ARPU) from Stripe subscription data.

🔒 Read-only access ⚡ Works in 2 minutes ✅ Free to start

📋 Manual: ~8 min vs ⚡ Coby: ~3 seconds

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The Manual Way ~8 min

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Or just ask Coby ~3 sec

1

Find Your MRR

Go to Billing → Overview to get your current MRR.

2

Count Active Subscribers

Check the subscriber count in the same dashboard.

3

Calculate ARPU

Divide MRR by active subscribers: ARPU = MRR ÷ Subscribers.

4

Track Over Time

Export monthly to track ARPU trends.

5

Segment Analysis

For deeper insight, calculate ARPU by plan or customer segment.

6

Compare to Benchmarks

Research industry benchmarks to gauge your ARPU health.

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Total time per check

~8 min

Stripe Documentation

Subscription Metrics →

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Team Coby

Online — watching your Stripe

What's my ARPU?

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Average Revenue Per User:

$78.50/mo

Based on 317 active subscribers

↑ +$3.20 from last month ($75.30)

⚡ Answered in 2.3 seconds

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