Customers 3 min read

How to Calculate Customer LTV in Stripe

Calculate Customer Lifetime Value from your Stripe data.

🔒 Read-only access ⚡ Works in 2 minutes ✅ Free to start

📋 Manual: ~15 min vs ⚡ Coby: ~3 seconds

📋

The Manual Way ~15 min

🤖

Or just ask Coby ~3 sec

1

Gather Data

Export customers with payment history.

2

Calculate Average Revenue

Find average revenue per customer per month.

3

Find Average Lifespan

Calculate average subscription duration.

4

LTV Formula

LTV = ARPU × Average Customer Lifespan (months).

5

Segment LTV

Calculate LTV by plan tier or customer type.

6

Compare to CAC

LTV should be 3x+ your acquisition cost.

⏱

Total time per check

~15 min

Stripe Documentation

Customer LTV →

🤖

Team Coby

Online — watching your Stripe

What's my average customer LTV?

🤖

Customer Lifetime Value:

$1,420

ARPU: $78.50 × 18.1 months avg lifespan

Starter: $580 · Pro: $1,680 · Team: $3,240

⚡ Answered in 2.3 seconds

Skip the manual work

Install Coby on Stripe and ask anything — like a teammate who never sleeps.

Install Coby Free →

Stop exporting CSVs.
Start asking questions.

Install Coby on your Stripe account in 30 seconds. Free to start, no credit card required.

Install on Stripe → See a live demo