Churn 3 min read

How to Analyze Churn by Plan Type in Stripe

Identify which subscription plans have the highest churn rates in Stripe.

🔒 Read-only access ⚡ Works in 2 minutes ✅ Free to start

📋 Manual: ~20 min vs ⚡ Coby: ~3 seconds

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The Manual Way ~20 min

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Or just ask Coby ~3 sec

1

Export All Subscriptions

Go to Subscriptions → Export all including canceled.

2

Open in Spreadsheet

Import the CSV into Google Sheets or Excel.

3

Add Status Column

Ensure the status column shows active vs canceled.

4

Create Pivot Table

Pivot by price/plan and count by status.

5

Calculate Churn per Plan

For each plan: Canceled ÷ Total × 100.

6

Identify Patterns

Find which plans have unusually high churn.

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Total time per check

~20 min

Stripe Documentation

Prices Guide →

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Team Coby

Online — watching your Stripe

Which plan has the highest churn rate?

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Churn Rate by Plan:

Starter ($29) 6.8% ⚠️

Pro ($99) 2.1%

Team ($249) 1.4%

💡 Starter plan churns 3x more — consider better onboarding for this tier.

⚡ Answered in 2.3 seconds

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