Revenue 3 min read

How to Track Expansion Revenue in Stripe

Measure revenue growth from existing customers through upgrades and add-ons in Stripe.

🔒 Read-only access ⚡ Works in 2 minutes ✅ Free to start

📋 Manual: ~10 min vs ⚡ Coby: ~3 seconds

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The Manual Way ~10 min

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Or just ask Coby ~3 sec

1

Go to Billing Analytics

Navigate to Billing → Analytics.

2

Find MRR Movements

Look for the MRR movements chart showing expansion.

3

Filter by Expansion

Identify the expansion MRR component (upgrades + add-ons).

4

Export Data

Download the analytics export for detailed breakdown.

5

Identify Sources

Cross-reference with subscription changes to see which customers expanded.

6

Calculate Expansion Rate

Formula: Expansion MRR ÷ Starting MRR × 100.

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Total time per check

~10 min

Stripe Documentation

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Team Coby

Online — watching your Stripe

How much expansion revenue did I get this month?

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Expansion Revenue (This Month):

+$1,890

7.6% expansion rate (great!)

Upgrades: $1,240 · Add-ons: $450 · Quantity: $200

⚡ Answered in 2.3 seconds

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