Churn 3 min read

How to Calculate Retention Rate in Stripe

Calculate your customer retention rate from Stripe subscription data.

🔒 Read-only access ⚡ Works in 2 minutes ✅ Free to start

📋 Manual: ~5 min vs ⚡ Coby: ~3 seconds

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The Manual Way ~5 min

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Or just ask Coby ~3 sec

1

Find Churn Rate

Go to Billing → Analytics to find your churn rate.

2

Calculate Retention

Retention = 100% - Churn rate. Example: 100% - 3% = 97% retention.

3

Track Monthly

Record both metrics monthly to see trends.

4

Segment Analysis

Calculate retention by plan tier or customer cohort.

5

Set Targets

Aim for 90%+ monthly retention for healthy SaaS.

6

Compare to Benchmarks

Research industry benchmarks for your segment.

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Total time per check

~5 min

Stripe Documentation

Subscription Analytics →

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Team Coby

Online — watching your Stripe

What's my retention rate?

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Retention Rate:

96.8%

Based on 3.2% monthly churn

Annual retention: ~67% · Industry avg: 85-90%

⚡ Answered in 2.3 seconds

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