Customers 3 min read

How to Segment Customers by Spend in Stripe

Group your customers by total spending or subscription tier.

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The Manual Way ~15 min
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Or just ask Coby ~3 sec
1

Export Customer Data

Download all customers with payment totals.

2

Open in Spreadsheet

Import to Excel or Google Sheets.

3

Calculate Total Spend

Sum payments per customer if not included.

4

Create Segments

Define tiers: high, medium, low spenders.

5

Analyze Segments

Count customers and revenue in each tier.

6

Use for Marketing

Target segments with relevant campaigns.

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Total time per check
~15 min
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Team Coby

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Who are my top 10 customers by spend?
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Top 10 Customers (Lifetime Spend):

1. Enterprise Co $45,200
2. BigTech Inc $38,400
3. Acme Corp $24,800
Top 10 = 42% of total revenue
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